Ksenia Mayorova

Ksenia Mayorova is the Lead Product Manager at the international ride-hailing service InDrive, with over 5 years of experience in tech product management. She has successfully led three large-scale product launches and driven product development across 17 countries.

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How product discovery can propel business success

According to a report by CB Insights, 35% of startups fail due to not solving significant market problems. Consequently, resources are spent on products that do not meet real consumer needs or, in simpler terms, are not wanted by anyone.