Thanks to the latest developments in Generative AI, by the end of the year marketers could find themselves in a position where their campaigns, blogs and even emails can virtually write themselves. The consensus too is that this marks an initial step in the journey to a much wider industry shift towards AI-based functionality. But what exactly does this mean for the future of key marketing? Here, Alistair Dent, Chief Strategy Officer at Profusion explores this evolving development and some of the key pros and cons to consider.
Technology is intertwining between business and personal lives and is changing exponentially. It’s crucial that businesses have an effective digital transformation strategy to achieve long-term goals, satisfy customers and spearhead growth. This involves adopting digital technology to digitise non-digital products, services or operations. By 2025, global digital transformation spending is forecast to reach $3.4 trillion.
EDBM is looking to attract startups and SMEs to invest in their country and the incentives they would receive for doing so. It should be of interest to all businesses across all sectors but especially to exporters or those looking to access markets in Africa. Hear from Sachin Mohabeer, Deputy Chief Executive Officer of the Economic Development Board [EDB] of Mauritius.
Data launching reveals the work preferences and career ambitions of UK Gen Z, as the majority shun traditional 9-5 employment in favour of flexible hours and the opportunity to be their own boss. Fiverr conducted a global study of Gen Z (defined as between the ages of 16 and 26), including over 2,000 Gen Z in the UK.
Startups across the UK and Ireland are invited to apply and participate in the four-week programme that will give access to AWS cloud technology and credits, as well as mentorship, training, connections, and the technical guidance necessary to build both innovative solutions in the cloud, and successful companies.














