Kevin Kline

Kevin Kline is a noted database expert and software industry veteran. At previous database software companies, his product designs won multiple "Best of" and "Readers' Choice" awards. Kline was a founding board member and former president of the Professional Association for SQL Server (PASS), is an avid blogger and database columnist, author of the best-selling book, SQL in a Nutshell. He is a frequent webinar host and speaker at various industry conferences and user groups and has travelled the world as part of his multi-continent roadshows. A Microsoft Data Platform MVP since 2003, Kline is passionate about improving the quality of life for Microsoft database professionals, their organisations, and their customers.

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Why the human touch can make or break your startup

Commercial success for any startup requires more than a neat idea. Yes, great technical skills and a cool idea are an excellent start. However, you need a solid business plan and the drive to turn your vision into a reality. And it helps if you also have the right interpersonal skills to help bring your ideas to life for investors, customers, and your team. This is true for all new ventures. But it’s particularly true for tech startups and any business built on technology. Why? Because these so-called ‘soft skills’ help translate technology into real-world value.