Articles by Kateryna Doroshevska

Kateryna Doroshevska

Founder and CEO of BECOME PR agency, which specialises in personal branding and communications strategies for founders and C-level executives in the B2B space. Since 2022, BECOME has developed 45 communication strategies, their client's messages and content reached millions of people, and five of their clients made it onto the Forbes lists. Kateryna is also a graduate of Creative Enterprise UK, Marketing Institute Estonia, KMBS, and Deloitte Academy.

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Why founding teams of startups need personal brand

You’ve built a great product and assembled a solid team, and now you’re chasing investors, customers, and talent. The harsh truth is if no one knows who you are, your startup is just another name in the noise. Want people to know about your startup? Try working on your personal brand.