Julija Jegorova

Julija Jegorova, Founder and CEO Julija (JJ) Jegorova, founder of London-based Black Unicorn PR, brings 14 years of international PR experience to late seed-Series B European tech startups and VCs to elevate their visibility in the media. Mauro Battellini, Co-Founder Mauro Battellini is the co-founder of Black Unicorn PR, a tech startup-focused communications agency. With over 15 years of experience in sales, marketing, and PR, Mauro works closely with founders to shape and share the stories behind their companies. Since 2018, he has helped startups and scaleups grow their visibility, credibility, and influence. His experience spans early-stage companies backed by leading global VCs as well as unicorns, and several clients have gone on to raise major rounds or reach successful exits. Passionate about making PR more accessible, especially those building from emerging startup hubs or with technical backgrounds, Mauro regularly speaks and writes about communications for founders.  

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The many faces of PR in the post-click era

AI has plunged us into the “post-click” era. Almost overnight SEO feels outdated, and people are flocking to Large Language Models (LLMs) for answers they once would have used a search engine to find. Who stands to benefit? PR.

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