Julien Rio

Julien Rio, a Certified Customer Experience Professional (CCXP) and AVP of International Marketing at RingCentral, is a renowned figure in the CX world. With 15 years of marketing expertise spanning Asia and Europe, he has a proven track record in enhancing customer journeys. Julien is the founder of CX Therapy, a vlog that delves into real-world customer experiences, and the author of "Customer Experience Unearthed." Recognized for his contributions, including being named among France's top marketing influencers, Julien's passion for storytelling and customer engagement marks him as a respected leader in the field. As a founding member of the European Customer Experience Organization (ECXO), he continues to influence and inspire with a commitment to advancing customer experience.

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The secret to SMB sustainability? Customer centricity

We all know the value of a great customer experience (CX). When a brand consistently offers us convenience, friendliness, and importantly humanity, we’re likely to buy more, be more loyal, or share a recommendation with friends.