Articles by Julie Cunningham | Startups Magazine

Julie Cunningham

Julie founded Portend after 25+ years of experience in auditing, accounting, and venture, she set about providing real-time due diligence services to Venture Capital firms – having witnessed first-hand several incidents of start-ups failing that could have been avoided had even the most basic of steps been taken. Julie leads Portends relationships with VCs, Investors and LPs on helping to protect shareholder value.

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The trust-fall that is post-investment VC startup funding

To secure funding startups endure an extensive due diligence process. Take the example of a startup courting a VC and vice-versa. The startup is put through its paces with accountants, lawyers, and even the investors themselves trawling through everything from corporate records to business plans, financial agreements to bank accounts, employee contracts, intellectual property, insurance policies and more… It’s normal for this process to take months before all shareholders are happy.