Joanna Rawbone

Joanna has spent more than 24 years working with 000’s of international clients through her own training & coaching consultancy, Scintillo Ltd. During this time, and through her own earlier experiences, she has seen just how problematic the Extraversion bias in organisations is. It negatively impacts employee engagement, retention and productivity. It also impairs the physical and mental health & well-being of employees with the obvious consequences. Recognising that it was time for action, Joanna founded Flourishing Introverts, a platform to: Support those who want to fulfil their potential without pretending to be something they're not. Educate and inform organisations about the true cost of overlooking their introverts Promote positive action and balance the extraversion bias Joanna has a real passion for helping her clients make the small but sustainable changes that really make a difference. Being a functioning introvert, her clients value her ability to listen to more than the words, understand things from their perspective and co-create robust, pragmatic solutions.

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How to market your startup as an introvert

You might be surprised at just how many introverts choose to set-up in business for themselves. If you were to believe all of the myths and misconceptions about introverts and introversion, you’d picture us hiding in a corner afraid to say boo to a goose!

How introverts in tech startups can help build strength

Given that up to 50% of any population identify as introverts, organisations with an unbiased recruitment process will have a fair proportion of introverts in their workforce. If their promotion panels are fair and equitable, some will reach positions of leadership. However, many introverts spend much of their working life pretending to be more extraverted in order to fit in and be accepted. This comes with a heavy price tag; overwhelm and burn-out. Introverts need strong, well-defended boundaries and a personal strategy for replenishing.