Jesse Owusu

Jesse is the CEO and co-founder of CORD Media Group, a culture intelligence and media firm behind the campaigns for Nike, YouTube, Red Bull, Universal Music Group and some of the most influential creators in British and American music. Bootstrapped from a social media page with no funding, CORD has generated over 200 million views and built a reputation as the agency brands turn to when they need to reach audiences that traditional firms can't access. Jesse's work sits at the intersection of music, identity and community, specialising in cultural trend forecasting, audience-first strategy and turning organic influence into commercial infrastructure.