Jarmila Yu

Jarmila is a Consulting CMO, Chartered Marketer and a globally ranked Top100 CMO. She is the Consulting CMO for the Spreckley Startup Growth Hub. She is a Fellow of the IDM and CIM, as well as a registered Mentor with them and is often featured in marketing and business publications. Having spent over 25 years in senior marketing roles, Jarmila knows how to develop successful marketing strategies and how to get the best performance out of teams. She has a track record for growing and transforming businesses through efficient, effective and impactful marketing.  She has made it her mission to provide the CMO Advantage to smaller businesses through her award-winning strategic marketing consultancy YUnique Marketing Ltd.

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The battle between moving fast and planning slow in startups

In today’s rapidly changing business environment we must navigate change, innovate, disrupt and transform to ultimately stay relevant and grow. This often feels counterintuitive to long-term planning. How does long-term strategy marry with short-term agility?