Jake Mason

Jake’s creative roots lie in the music scene of Los Angeles where he first started out as a session player. A move to the UK for a role with Apple led to roles at some of the world’s largest branding agencies, where his passion for building great brands was born. In 2005 he founded Evolve. With a fearlessness inspired by both proven success and start-up ambitions, Evolve laid the foundations for 0120: an agency built to overcome the outdated thinking and lumbering progress of the brand world.

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Every revolution needs an enemy – why brands need to identify that foe

Knowing your enemy is more important than ever. Whether as an individual, a consumer or a brand, defining your enemy creates momentum and can be the catalyst for positive change.