Iryna Manukovska

Iryna Manukovska is a product and innovation strategist with over 19 years of experience helping founders turn bold ideas into sustainable businesses. She has advised startups and scaleups across Europe on strategy, revenue growth, and product-market fit, bridging the gap between technology and execution. Her frameworks have helped founders cut strategic decision cycles from nine months to three, align teams around measurable growth, and raise company valuations through authentic storytelling. Iryna has spoken at 20+ international conferences and hosts the podcast “Make Your Innovations Work”, where she explores what truly drives startup success beyond the pitch deck.

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Can infrastructure costs kill your AI startup before launch?

While most founders claim how hard it is to build in the UK, millions of pounds are burned on infrastructure costs alone. The UK is a homeland for 2,300 VC-backed AI startups, including 20 AI unicorns. Europe’s biggest AI market, has reached a combined historical market valuation of $230 billion in Q1 2025 and may lose leadership to one of the highest electricity costs in the EU, rising data and infrastructure costs alone.

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