Articles by Hristo Borisov | Startups Magazine

Hristo Borisov

Hristo Borisov is the co-founder and CEO of Payhawk, the spend-management platform that became Bulgaria’s first unicorn when it closed an extended Series B round in 2022. A product and engineering leader by training – with a B.A. in Computer Science & Business Administration from the American University in Bulgaria – a foundation he credits for bridging technical insight with business strategy.

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Why do we ignore ARPA and NRR?

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