Helen Pollitt

As Head of SEO, Helen Pollitt is responsible for overseeing and designing the SEO strategy globally for Getty Images and iStock. With over 17 years’ experience in the industry, Helen is a senior SEO strategist with a passion for leading high-performing teams and has delivered robust SEO strategies for companies ranging from SMEs to large, multinational enterprise websites. Helen is often seen on stage at conferences delivering talks about digital marketing and SEO, including SMX London, BrightonSEO and LearnInbound. She is also a regular contributor to publications like Search Engine Journal, Search Engine Land and Moz.

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Generative AI imagery for SEO: How can SMBs use it?

SEO is arguably one of the most important skills for SMEs to learn. It improves your web authority around subjects your audience is searching for, which can boost organic traffic by increasing your site ranking on search engines. But what people often forget is that using high-quality images and videos is essential in getting your content in front of potential customers.

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