Hakob Astabatsyan

Hakob drives the go-to-market strategy and growth initiatives at Synthflow as CEO and Co-founder. With eight years of experience building two ventures, a background as a strategist and consultant at BCG and Rocket Internet, he brings deep expertise in scaling businesses and data-driven decision-making.  Today, Hakob focuses on building scalable systems, optimising customer acquisition, and ensuring Synthflow’s innovative solutions reach their full market potential.

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How can AI agents fix the broken customer support experience

AI-powered voice solutions are revolutionising customer interactions, making businesses available 24/7 and redefining engagement. AI agents are no longer just answering calls; they are now handling everything from resolving inquiries to completing purchases with human-like efficiency. But as these virtual assistants grow smarter, the real question is – can they truly transform customer support and elevate the entire customer experience?

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