Gabriel Le Roux

Gabriel Le Roux is the CEO and Co-Founder of Primer, the unified infrastructure for global payments and commerce that empowers merchants to optimise performance, build at pace and capture untapped revenue to drive growth. Before co-founding Primer in 2020, Gabriel gained valuable experience at Braintree, a PayPal division, where he worked in various roles in London and San Francisco. His responsibilities included expanding Braintree’s presence in the European startup ecosystem and developing a strategic commerce infrastructure tool. He has also worked at several Rocket Internet ventures in Europe and Asia, including roles at Easytaxi Korea and the Global Savings Group in Germany.  

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Payment Evolution: Enabling the next era of social commerce

Social commerce has created new ways for brands to connect with consumers and create new revenue streams. According to Accenture, In 2021, global social commerce sales totalled $492 billion and are expected to reach $1.2 trillion by 2025.