Fernando Amaral

Fernando Amaral is the CRO of expense management firm Rydoo. He has a background in computer science engineering and marketing spanning over 20 years. During this time, he has built up strong experience in lead generation, marketing automation, and content creation which he leverages to help businesses achieve more awareness and growth.

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The unlucky 90%: why so many startups fail

Despite being built on great ideas, 90% of startups eventually fail. Fernando Amaral, Chief Revenue Officer at expense management solution Rydoo shares his insights on the common pitfalls and best practices for building a successful startup.

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