Elliott Limb

Elliott Limb is a globally recognised leader in fintech and banking, with over 25 years of experience transforming businesses, scaling operations, and shaping the future of financial technology. As the Founder and CEO of Cubed, Elliott leads a multifaceted organisation that provides unparalleled support to financial institutions, fintech companies, and investors worldwide. Prior to starting Cubed in 2023, Elliott was CRO at Feedzai, CCO at Mambu, Global Head of Corporate Banking at Misys and held senior roles at Citi Group, HBOS and Barclays.

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Admit it: CRM is broken and we need something new

The average lifespan of a Chief Revenue Officer is less than two years. That’s less than the life of a hamster. The startups they preside over don’t fare much better: 90% of startups will fail within three years and only 2% of scaleups make it to Series D. Overall, three-quarters of venture investments bite the dust.

Unlocking revenue growth: how fintechs can avoid common traps

Fintech startups often underestimate the complexity of scaling revenue, sometimes fatally. Mistakes made during this critical stage frequently drain resources, halt momentum, and can even lead promising companies to fail entirely.