Articles by Elena Volkova | Startups Magazine

Elena Volkova

Elena Volkova is Co-Founder and CEO of Style DNA, a personal styling app created to empower millions of people around the world to look and dress with confidence. Four years ago, Elena stepped down from a senior role working with e-commerce companies to pursue her dream: making previously unaffordable image consulting and personal shopping services available to anyone, anywhere and at any time. Thus, she created Style DNA, a pocket stylist that encompasses all aspects of personal styling, wardrobe management and shopping assistance — guiding users to discover what colours, patterns and fabrics would best suit them. It does this by combining the expertise of world-renowned image consultants with cutting-edge AI technology to offer personalised fashion recommendations in an instant, at any time and in any place. For more information, please visit: https://styledna.ai/

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When fashion meets tech – how digital tools can help us dress with confidence

The rise of social media and permeance of today’s air-brushed, filtered perfection is often hard to escape. It’s easier than ever to keep up with not just trends, but microtrends. But when we’re surrounded by so many images of what we’re ‘supposed’ to look like, it can become overwhelming, and for some, even disheartening.