Articles by Diana Greenhalgh | Startups Magazine

Diana Greenhalgh

Diana Greenhalgh is an entrepreneur and Operations Lead at Virgin StartUp, Virgin’s not-for-profit supporting new business founders. Before joining Virgin, she co-founded a pioneering tech company that disrupted the archaic world of interior design, leveraging technology to modernise the industry. As a founder, she successfully raised investment, built and led a high-performing team, and scaled the business to acquisition in 2022. Now, Diana helps founders turn bold ideas into reality, ensuring they have the funding, support, and resources needed to grow. Passionate about fostering an inclusive and purpose-driven entrepreneurial ecosystem, she champions initiatives that empower women in business and drive meaningful impact.

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The role of mentors in the age of AI

In an age where AI can generate business plans in seconds, draft marketing copy at the click of a button, and even stimulate human conversation, it’s easy to overlook the importance of human interactions when it comes to growing a business.

Closing the female investment gap

As we celebrate International Women’s Day, there’s still a lot of progress to be made in closing the female investment gap. Despite one in five startups having a female founder, by the time you get to venture funding, a shocking 2% goes to all-women founded teams. According to the latest Virgin StartUp Founder Barometer, over a fifth (22%) of women shared that the biggest challenges when it comes to running their own business today is access to funding.