2024 has proved to be a defining year for startups, with generative AI stealing the spotlight and sustainability taking centre stage in business strategies. It was also a year of stark realities: economic uncertainty forced many founders to rethink their models, while heightened consumer expectations demanded innovation that truly delivered value.
In the startup world, ideas are cheap. What transforms a fleeting spark into a world-changing phenomenon? Bold vision and relentless execution. While most founders obsess over R&D, meticulously crafting their groundbreaking products, they often overlook a crucial element needed for lift-off: marketing.
