Danae Shell

Danae Shell is the CEO and Co-Founder of Valla, a technology entrepreneur recognised for her work in AI and legal innovation. She is a recipient of Innovate UK’s Women in Innovation Award.

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The secret weapon startups have over big tech in the AI race

The AI revolution is often depicted as a contest between tech giants, each pouring billions into ever-larger, general-purpose models. But while big tech dominates headlines, a quieter transformation is underway: startups with deep domain expertise are building deeply valuable, practical AI solutions that solve real problems. In a world obsessed with big names, it’s these focused, specialist teams that are quietly reshaping industries from the ground up.