Dan O’Connell

Founded in 2016, by brand owner Dan O’Connell and fashion buyer Jennifer Drury, BrandLab is an innovative digital software solution designed to streamline the wholesale fashion industry. Consisting of an intelligent omni-channel back office, bespoke virtual reality showrooms and an immersive digital trade show and fashion network, BrandLab is one of the top five wholesale platforms in the world.  

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Why it’s Virtual Reality’s Time to Shine

When iconic computer game, The Sims, was first published in 2000, few knew that one day entire industries would be conducting business within a virtual Sim-like environment. And yet, in the world of wholesale fashion that’s exactly what’s happening in the light of the COVID-19 pandemic.