Daljit Singh

Chief Design Officer/Co-founder Daljit has worked with ANNA since its inception to distinguish its brand in the new world of challenger banks and admin apps by bringing a design-led approach to its business, product development and marketing.  A prolific creative director and business strategist, Daljit founded Digit, a digital design agency in 1996: bought by WPP in 2005 and went on to establish Conran Singh, with Sir Terence Conran, and creative consultancy The Happiness Company. Prior to joining ANNA Daljit spent 2 years as design strategy lead EMEA at FJORD (part of Accenture interactive) He has designed global strategies for Audi, HSBC, Microsoft, and Vodafone, co-curated an exhibition at The V&A Museum, launched his own sausage brand, won a D&AD Black Pencil, 2 BAFTA’s and appeared in the FT’s “Top 50 Creative Minds” twice.

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The art of assistance

The notion of service has changed as technology evolves. We’re now much more comfortable using AI-powered smart assistants; everything from satnav to Alexa and Siri to fridges that tell us when we’re running low on milk, all there to take care of mundane tasks and make our lives easier. But we still love good, old-fashioned service that you can only get from human interactions – the person who remembers your name and favourite coffee order in your local cafe, or a beaming smile and extra snack from the cabin crew on a long flight.

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