For the first time since 2021, TV advertising spend in the UK grew year-on-year in 2024 – hitting £5.27 billion. Not bad for a format some declared dead in the wake of Netflix binges and TikTok scrolling.
We live in a world where it’s never been easier to create a brand. Every day, businesses are being built on digital platforms, creating a curious social audience, and amassing followers from moment one.
