Carol Howley

Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation. Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth. From building the first intelligent customer journeys at a global hotel brand, to scaling the business marketing function from zero to hero for a Skyscanner, managing global demand for a leading pre-IPO software giant, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realize their potential. Areas of expertise: Marketing, Growth, Demand, Communications, Scaling, Team building and Recruiting

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Lessons from the Olympics: How sports strategies can drive business success

With the conclusion of the Summer in Olympics in Paris, we’re reminded of the dedication and teamwork that define elite performance. According to a recent YouGov report, 48% of Olympic followers are drawn by the athletic feats and performances, while 42% tune in to support their country’s athletes and feel a sense of national pride. These insights offer valuable lessons for the business world, where leaders can draw inspiration from Olympic principles of leadership and teamwork.