Brian Duffy

Brian Duffy is President EMEA North at SAP. He has worked at SAP for 10 years and leads a diverse team of 8,435 people across 13 countries within his region. Brian is also Global Executive Sponsor for Diversity & Inclusion at SAP.

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2021: The year that back-end needs to become front-of-mind

The past year has been make-or-break, not just for individual businesses but entire sectors.  Digitisation and market disruption are hardly new trends, but amidst a global pandemic, they have transformed the way we work, shop and live. Many of the businesses that stepped into the gap of legacy businesses have been scale-ups: fast-growth businesses on an upwards trajectory. Think of the likes of Deliveroo, Monzo and Cazoo. The question remains: will these businesses continue to grow once the pandemic has passed?