Articles by Berfin Mert | Startups Magazine

Berfin Mert

Berfin Mert is the co-founder and CPO of Bower, the AI-powered app designed to make recycling easier and more accessible. Since launching, Bower has grown to over 700k+ users across the UK and the Nordics, helping sort more than 122M+ packages and reducing CO2 emissions by 10k metric tonnes to date. A graduate of the Stockholm School of Economics, Berfin’s strategic initiatives include securing Bower’s B Corp certification, leading a successful crowdfunding campaign, and obtaining a €1.75M grant through a Google.org Fellowship. Driven by a deep passion for sustainability, she is dedicated to using technology to promote environmentally responsible practices and support a more circular economy.

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From chaos to clarity: how AI is cleaning up recycling confusion

Every day, recyclable materials that could be recycled are thrown into general waste bins, destined for landfills or incineration. In the UK alone, over half of households admit to doing this. And even when items do make it into recycling bins, 80% of them are “wishcycled” – put there with hope, rather than certainty, about whether they belong.