Ayse Guvencer

Ayse Guvencer is the founder of ELVT Advisory. She works with technical founders from pre-seed to Series A in tech, SaaS and AI on product-market fit, positioning and go-to-market. I'm also CMO of Celestine Materials Innovation, a deep tech company whose advanced materials apply across energy, construction and HealthTech. Guvencer spent over 21 years in marketing and growth, including time at Sage, Dentsu, Google and Ogilvy. With founders, she starts with the question many skip: Is anyone actually buying this, and why now? I write about it in The Founder's Stack Trace. She is based in Dublin and work with founders globally.