Every November, the world braces itself for the spectacle that is Black Friday, an event built on urgency, panic, and often regret. For decades, retailers have conditioned shoppers to believe that savings must be squeezed into a single, frenzied weekend. The formula is familiar: countdown clocks, “only three left” warnings, disappearing carts, and doorbuster deals that seem too good to miss. These tactics aren’t just marketing. They’re engineered scarcity designed to provoke impulse buying rather than thoughtful decision-making.
The UK has the third biggest online eCommerce market, behind USA and China and this shows how much the nation has changed from the traditional way of shopping on the High Street.
