Artemis Doupa

Artemis Doupa is a creative entrepreneur, CEO & Founder at maake.com and maakeAcademy and author of bestselling book, Design and Grow. A creative entrepreneur, profit guide and adventurous marketer based in London, Artemis specialises in one-to-one coaching of visionary fashion and interior designers who want to grow their business and have an impact in their market while still doing what they love. Her aim is to help creatives learn to balance the responsibilities of a thriving business whilst still making time for designing and their craft. Artemis is an expert in digital fabric printing and over the past years has worked with over 10,000 brands including ASOS, Dior and Alexander McQueen.

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The customer journey in your creative business: 6 main steps to get right

Designing your business systems can give you clarity in many areas and identify what steps you are missing or need to improve. The key is to keep things simple. The core of your business is your customer journey, so that’s what you should focus on. You and your team may have many ideas on new ways to improve the journey, but it is important to look at the following six main steps when shaping it.