Anna Stella

Anna Stella is a two-time national award-winning marketing expert, academic researcher, and CEO of the global marketing outsourcing agency BBSA, Anna has 20+ years of experience within the B2B, B2C, and non-profit industries. Clients include Volkswagen AG, the Government, NewsCorp, the European Union, RICS, and Rational AG, just to name a few. Anna is one of the few global experts in marketing outsourcing her key achievements include winning the 2014 Institute of Directors Henley Competition and the 2012 RICS Social Media Marketing Award.

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5 Steps for Building a Brand and Remaining Consistent

Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand.

10 ways marketing can help SMEs thrive in a recession

In an economic downturn, the marketing budget is minimized first, despite history showing time and time again that it is not a good idea to cut back. Our top ten reasons will show the necessity of small business marketing to thrive in a recession.