Articles by Andy Beckwith | Startups Magazine

Andy Beckwith

Creative Director at Tall Agency with 20 years of reshaping how brands can use digital to be smarter, more agile or simply speak to their audiences more clearly. My passion is simple: to collaborate with ambitious people wanting to create digital difference

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How to E.E.A.T the competition

As everyone in SEO knows, there really are no set rules. And, even when we think we have cracked the code, the algorithm updates again, creating an ever-evolving world. In 2025, it’s simply not enough for brands to just show up in search. Today, the Google EEAT model is at the centre of success.