Articles by Amber Marchant | Startups Magazine

Amber Marchant

Amber is the Founder of PartnerUp, a platform that connects purpose-led brands to collaborate and grow through brand x brand partnerships. After years of dealing with slow, messy, and unproductive collaborations, she created a community that makes partnering up simple, efficient, and genuinely impactful for startup brands.

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Utilising brand x brand collaborations for startups

When startups map out their growth strategy, influencer marketing is often the first port of call. It’s seen as the shiny, must-do tactic that promises rapid brand awareness, new customer discovery, and double-digit growth.