Alina Sysoeva

Alina Sysoeva is Head of PR at Drofa Comms, a global PR consulting agency proudly representing the leading finance and fintech firms. She has extensive experience supporting major brands on strategic communications, crisis management, and reputation protection across international markets.

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What 2025 taught fintech about reputation, search, and leadership

Fintech is nearing the end of 2025 with an unmatched pace of innovation. AI is now embedded in daily operations, and the industry has grown noticeably more ambitious. But while technology accelerated, communication systems inside many organisations failed to keep pace.

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