Articles by Alina Sidorovich | Startups Magazine

Alina Sidorovich

With 6 years at Zubr Capital, Alina Sidorovich specialises in driving strategic development across diverse industries. As a Senior Controlling Analyst, she leads the strategy development process, collaborating closely with investment teams and portfolio companies to craft and implement effective growth plans. To date, Alina has facilitated over 20 strategic workshops, helping businesses in e-commerce, classifieds, and edtech refine their vision and achieve sustainable results. She is dedicated to turning strategic ideas into measurable outcomes that drive long-term success.

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5 crucial mistakes common in corporate strategy development

The business world is incredibly volatile, and a company can fail without an expertly executed strategy. Around 90% of startups fail because they run out of capital, don’t define the market need well enough, get outcompeted, or suffer through flawed strategies related to modelling, regulatory challenges, and pricing/cost issues. Without proper strategic planning, a business stands on the edge between success and failure.