In the life of a startup, constant uncertainty is the only certainty. Winning is all about understanding the game, learning quickly, and applying what you’ve learnt to improve the odds.
Integrating financial services into digital applications is inevitable as the relentless pace of digitisation continues to transform every area of human activity. The idea of seamlessly incorporating financial processes within non-financial applications, now popularly called embedded finance, has already generated an estimated €20–€30 billion in revenue in Europe in 2023 and is expected to surpass €100 billion by the end of the decade, according to reports from McKinsey.
