The current epidemic has created a world of isolation we are rapidly becoming rather familiar with. The use of words like quarantine, face masks and social distancing are part of our daily vocabulary and with that both business and consumer behaviour has seen a dramatic change in activity. With all that said, none of us want to sit back and let our businesses idle. In this very moment we are seeing new startups launch the world over (The Guardian, 19 Nov) as many take advantage of government advice to stay at home as an opportunity to pick up dormant inventions, push for new patents and contribute back to society in these tough and trying times.
