Are you stepping into the fundraising ring with the right moves?
Our new report, ‘Venture fundraising landscape Q3-23’ (compiled through interviews with 40 UK-based early-stage investors), has identified some fascinating misalignments between the expectations of investors and realities of what founders are delivering when it comes to early-stage funding.
As the online world increasingly shifts from traditional text to video consumption, video content now constitutes 80% of today’s Internet traffic. Finnish-Luxembourgish marketing tech startup Videobot leverages this growing preference for video content by enhancing traditional website experiences with personalised, interactive video chatbots.
Jargon is divisive, especially in business. Some embrace it – there’s nothing they like more than to touch base, deep dive or circle back. Then there are those who are seemingly revulsed by these workplace idiosyncrasies. Such phrases are readily mocked, easy fodder as they are for any satire of crap management.
In the late 1990s it seemed that only Fortune 500 brands (or those heavily funded) could afford to advertise on television. With TV’s reach being astronomical, no other distribution platform came close. With only a relatively few that wanted TV commercials, it was otherwise quite unheard of in the realms of B2B marketing.















