Smell has the power to invoke memories, arouse emotion, and alert our evolutionary instincts to warn us of danger. Such a sense, therefore, has real potential to tap into something very tangible for consumers. Yet, during the virtual reality (VR) craze that has come over the consumer and even business market, smell has remained largely untapped. We’ve, for instance, heard fuss about a VR treadmill to incorporate further immersion into the realm, but not seen the same for smell… until now.
AI audio content pioneer Wondercraft has raised a $3m Seed round to scale its ‘Canva of audio’ platform in a round led by Will Ventures and backed by Y Combinator, ElevenLabs, Steven Bartlett and other Angels. The technology enables anyone to create studio-quality audio productions – whether it’s for podcasts, ads, audiobooks, meditations or training materials – in any language, by simply typing.
Salford Business School has launched its latest project: the Centre for Sustainable Innovation (CSI). Based in the Maxwell Building on the University of Salford’s Peel Park campus, the Centre is not only a physical space for partners to utilise, but also a resource that aims to bring together the worlds of academia and business.
















