The launch of Grow Coin marks a significant milestone in the journey of women's empowerment, introducing a new digital currency tailored for women that aims to spearhead a female-led economy. Amid signs of a robust recovery in the cryptocurrency market, with Bitcoin's price reaching £41,000, the timing is perfect. Etoro's recent findings highlight a significant uptick in crypto holdings among women in 2022, positioning it as the second most held financial asset by women.

Led by a dynamic team of female entrepreneurs worldwide, including Ioana Surpateanu, Chief of Strategy and a board member of Crypto UK, this initiative is set to redefine commerce with a focus on sustainability, collective wellbeing, and financial empowerment.

The team introduced 'The Common Ground' digital marketplace last year (www.thecommonground.world), a platform enabling women to trade and earn 'Seed' tokens. These tokens can be used to purchase women-led goods and services on the platform or saved to exchange for Grow Coin when it becomes available on exchanges in September. The Common Ground champions women and sustainability, providing a nurturing space for female entrepreneurs to promote their sustainable products and services, building community and empowerment.

The overwhelming positive response from women eager to trade with a new currency specifically designed for them has led to the unveiling of GROW COIN, which will be embraced by an increasing number of sustainable, female-led businesses.

After more than two years of development, Grow Coin is celebrated as the world's first 'women's coin,' designed to revolutionise female commerce by offering unique benefits and opportunities to its users and supporting women in need of resources.

GrowCoin promises to empower women to shape the future of commerce through a transparent trading platform that utilises breakthrough blockchain technology. This innovation eliminates the need for intermediaries, thereby reducing transaction fees, and fosters direct business transactions among women and the broader public.

Lucy Lafferty-Brown, co-founder of The Common Ground, shares her vision: "Our platform is built on the power of community, where women are encouraged to inspire and uplift one another.

“By launching the 'GrowCoin’ token, we take our commitment a step further, involving our community in shaping 'The Common Ground' and helping us realise our shared vision of a truly inclusive economy”

Co-founder Lynne Franks, author of The SEED Handbook, who has been working with women’s economic development for more than twenty years adds,

 “Now is the time for women entrepreneurs to take their place in building a new feminine-led economy, whether running a small business from their kitchen table or building a considerable sustainable enterprise. The Common Ground offers them the opportunity to market and work together with other women entrepreneurs with their own token, supporting each other as a community and a movement of change.”