2024 is a year that demarcates some significant anniversaries in the world of technology. 40 years ago, in 1984, Michael Dell founded Dell Technologies as a college student with 1,000 dollars in his bank account. And today, the company is valued at 102 billion dollars, with a philosophy of innovation and risk-taking still driving forwards much of its approach to product development.
The dynamic tourism sector is in constant transformation, driven by rapid change and emerging innovations. Technological evolution, a focus on sustainability and changing traveler preferences are setting the future of tourism. To excel in a highly competitive market, tourism businesses and destinations must adapt nimbly to these trends, ensuring their relevance and future success.
A high proportion of businesses have undertaken an AI project in some form, with research from McKinsey revealing that 55% of organisations actively deployed an AI solution last year. However, in order to fully understand what an AI strategy can achieve in a given time period, business leaders must consider which category it falls into.
















