As the Co-Founder and Chief Operating Officer at Shoorah, Ferne McCann is a familiar face on UK television, known for appearances on popular shows like ITV’s I’m a Celebrity…Get Me Out of Here!, Channel 4’s SAS: Who Dares Wins, and BBC’s Celebrity Best Home Cook. However, life in the spotlight is not without its challenges.
The healthcare system is under strain: overloaded doctors, mounting administrative burdens, and patient care pathways stretched to breaking point. As demand on services continues to grow, digital solutions are becoming more critical in transforming how healthcare is delivered. But what are the startups doing to address these real-time challenges?
Over the past two years, rising interest rates, and inflation in the UK have forced many businesses to scale back operations. Recent tax increases outlined in the Budget have further compounded the issue, prompting almost half of businesses to plan workforce reductions and almost two-thirds scaling back hiring.
The days where people had a “job for life” are those of the past as people are changing jobs now more frequently than ever. PWC reported that a quarter of UK workers are expected to change jobs in the next 12 months which is often due to career changes and seeking out new challenges. With 468,000 new businesses started in the UK in 2024, January is a popular time for these new year’s business ventures.
During lockdown, remote working was mandated, with millions of British professionals having their first taste when introduced in March 2020. To sweeten the pill, the virtues of remote working were extolled by Government and business figures, and the nation laughed sympathetically, as clips of home-based public figures having video interviews crashed by children went viral.
I never thought my ADHD would become my startup superpower. For years, I watched other entrepreneurs follow traditional business advice that didn’t click with my brain. But here’s the thing about founders with ADHD: we’re not just managing challenges; we’re sitting on a goldmine of unique strengths that can revolutionise how we build and grow companies.
For ages, founders have strived to create products so innovative that they spawn entirely new business categories. As a founder though, I believe that attempting to create new business categories from scratch is much more arduous, and potentially disastrous, than focusing on building great products that disrupt existing ones.
Every day, recyclable materials that could be recycled are thrown into general waste bins, destined for landfills or incineration. In the UK alone, over half of households admit to doing this. And even when items do make it into recycling bins, 80% of them are “wishcycled” – put there with hope, rather than certainty, about whether they belong.
Ideas fuel innovation, leading to continual developments throughout the technological landscape and redefining what is possible in the modern world. Yet, for too long, the flow of ideas has been limited to select teams or individuals, often stifling the full potential of creativity within organisations and wider society. Democratising ideas – creating equal opportunity for idea generation, deployment, and evaluation – resolves this issue.










