This year’s theme for International Women’s Day, Accelerate Action, emphasises the significance of moving beyond the surface and committing to the long-term inclusion of women in the workplace. While the gender gap is narrowing globally, it will likely take another five generations – over 134 years – to fully close this gap. The call to #AccelerateAction is urgent.
While headlines celebrate female entrepreneurship, there’s a concerning trend hiding in plain sight. The percentage of women-led SMEs in the UK has declined from 19% in 2021 to just 15% in 2023. Yet, at a time when nearly half of businesses are turning to freelancers to drive innovation, female micro business owners could be the key to unlocking economic growth.
In the lead-up to International Women’s Day, a day dedicated to acknowledging, recognising, reflecting, acting, speaking up, celebrating, and empowering women, I’m reminded of the immense power we each hold through PR and our own publishing platforms – such as our social media profiles, personal blogs, websites, newsletters, podcasts, video channels, online courses/webinars. These all allow us to create and share our stories and messages directly with the world.
















