WEG acquires AI and machine vision startup, Mvisiais

As part of its increasing investment in digital technologies, global motor and industrial equipment manufacturer, WEG has acquired control of a new Artificial Intelligence (AI) business. Mvisiais a Brazil-based machine vision startup that specialises in applying AI tools in industry.

WEG’S acquisition of the startup is part of the company’s strategy to grow its digital offering and meet Industry 4.0 demands.

With the new agreement, WEG owns a 51% share of the capital of Mvisia, with the potential to increase its participation in the future. The acquisition is part of WEG’s continuous strategy to add new features to its digital products and services. This includes WEG Digital Solutions and the recent Internet of Things (IoT) WEGnology platform.

While it is a startup, Mvisia is already established one of Brazil’s leading companies in the realm of computer vision, according to the company. The startup has developed its own vision systems and software and bolsters strong expertise in embedding machine learning algorithms with Manufacturing Execution Systems (MES).

Acquisition of Mvisia allows WEG to integrate this new technology into the existing WEGnology platform. WEGnology is a powerful tool for for advanced data collection and visualisation. Designed for industrial applications, WEGnology allows plant managers to gain a better understanding of the large amount of data coming from modern factory floors - this includes data from machine sensors, motors, actuators, and drives.

For WEG, an established and global manufacturer of these types of industrial equipment, Mvisia provides a mature and scalable technology solution to add to the existing WEG portfolio.  

“With this acquisition, we can include a technology for capturing, filtering, processing and storing data through images in our existing products,” explained Carlos José Bastos Grillo, Digital Business Director at WEG. “The system will be capable of sending accurate and real-time information to the cloud, enabling control of aspects such as productivity, security, number of defects and dimensions.

“The technology can generate automatic insights into quantitative and qualitative attributes of products, as well as training the neural networks of the algorithms with the behaviour of specific processes through the use of static or moving images.”

WEG’s investment in Mvisia is the third acquisition since the company accounted its new digital strategy in June 2019. Along with its other investments, the acquisition of Mvisia will accelerate WEG’s development of industrial technologies for Industry 4.0.

Startup Details

Startup Details



Founded in 1961, WEG is a global electric-electronic equipment company, operating mainly in the capital goods sector with solutions in electric machines, automation and paints for several sectors, including infrastructure, steel, pulp and paper, oil and gas, mining, among many others.

  • Headquarters Regions
    Jaraguá do Sul, Santa Catarina, Brazil
  • Founded Date
  • Founders
    Werner Ricardo Voigt, Eggon João da Silva, Geraldo Werninghaus
  • Operating Status
  • Number of Employees