The funding will fuel the development of VidLab7's AI-powered sales suite, featuring the innovative Eclipse 7.2 AI Model. VidLab7 enables users to create, customise, and animate sales avatars – whether of themselves or AI-generated characters – directly on the platform.

Sales processes in many companies often require significant manual effort, from lead generation to customer engagement. Sales teams typically spend a considerable amount of time on follow-ups, customer interactions, data entry, and content creation using outdated tools. This traditional approach overlooks the potential of effective content strategies that could enhance customer conversion and, subsequently, revenue.

Video in sales can lead to up to a 30% increase in customer conversion rates, with landing pages featuring videos experiencing an 80% boost in conversions. Personalised sales processes are proven to significantly lower customer acquisition costs while positively impacting revenue growth.

VidLab7 aims to revolutionise sales with its AI-driven video content platform, which seamlessly integrates with major CRM systems. It empowers sales teams to produce hyper-personalised video and voice content, whether through AI-generated material or lifelike avatars of themselves. This approach can greatly enhance productivity and provide access to one of the most effective content forms for customer conversion.

Using VidLab7’s synthetic media suite, users can create videos that, for example, address customers by name or highlight specific products based on a customer’s browsing behaviour or previous interactions. The technology can also generate conversational avatars tailored to specific revenue campaigns, send personalised follow-ups, event invitations, training videos, and more, all at an unprecedented scale and speed. With the Eclipse 7.2 AI model, VidLab7 opens up endless possibilities for creating engaging, personalised content.

Fabian Beringer, Co-Founder of VidLab7 commented: “AI-enabled, synthetic media is the new frontier in sales processes, and video far exceeds other content forms when it comes to both engagement and customer conversion rates. VidLab7’s technology can really support any sales teams to grow company revenue and increase customer conversion, while maintaining the crucial aspect of personal experiences that only a human-to-human interaction have been able to deliver up until now. We enable our customers to leverage synthetic media and generative AI to elevate revenue generation, offering limitless creativity in content creation.”

Doreen Huber, Partner at EQT Ventures, added: “Revenue growth is an ongoing challenge for every business in the world. With many years of experience leading sales teams, I know that innovation in sales is key to driving performance. This is precisely what I see in VidLab7's new synthetic media suite – it has the potential to become the generative AI tool for any revenue team.”