It argues that harnessing the innovative products, ideas, and practices devised by Britain’s flourishing entrepreneurial ecosystem will be critical to overcoming the environmental challenges facing the planet, while also providing an economic boost and positioning the UK at the forefront of the green growth sectors of the near future.

The survey reveals that businesses already have commercial as well as ethical incentives to ‘go green’. Entrepreneurs report that consumers and potential employees are seeking out green businesses. Half of all businesses agreed that their customers expected them to take steps to be more environmentally responsible and 57% agree that employees increasingly want to work in businesses that are seen as environmentally responsible.

SMEs are acting on this information: over half (54%) have taken steps to become more environmentally friendly over the past few years, though nearly half (47%) believe they could be doing more.

However, consumer and employee pressure alone will not be sufficient to meet major environmental challenges. The report argues that environmental problems are driven by market failures, where governments have not sufficiently made polluters bear responsibility for the full costs of their actions, nor sufficiently rewarded those who develop solutions to environmental challenges.

Businesses are split on how well they think the government is doing in terms of helping them to profit by addressing environmental problems - most (38%) think it is doing neither well or badly, while slightly more think it is doing badly (30%) than well (24%).

Meanwhile, equity investment is flowing into green businesses. Data from Beauhurst reveals that between 2015 and 2019 equity investment into startups described as ‘sustainable’ has more than trebled (204%), while ‘environmental’ businesses saw a 94% increase in equity raised. 

Green Entrepreneurship showcases the entrepreneurs who are driving the sustainability revolution. They include Electron co-founder Jo-Jo Hubbard, whose platform makes it easier to manage demand for intermittent renewables such as wind and solar, and Too Good To Go co-founder Jamie Crummie whose business works with restaurants, cafes, and retailers to reduce food waste.

Precision agriculture, which uses technologies such as drones to monitor crops to reduce pesticide and fertiliser use while increasing crop yields, has seen a 3,650% increase in funds raised over five years - with £68m raised in 2019. Similarly, urban farming startups have seen a 540% increase in equity investments over the past five years.

Alex Fisher, Founder of Saturn Bioponics, is one of the entrepreneurs at the forefront of this shift. His business grows food vertically in 3D hydroponic towers meaning that farmers need only one-third of the space they would have required for traditional farming for certain crops, while cutting down on water usage at the same time.

The report identifies 19 practical recommendations for the government to offer new incentives for entrepreneurs to create green products and for consumers to switch from polluting or unsustainable products whilst boosting the economy.

These include:

• Make the Annual Investment Allowance unlimited to encourage businesses to invest in as environmentally efficient equipment as possible.
• Fixing Energy Performance Certificates (EPCs) so they don’t discourage consumers switching to Heat Pumps.
• Use COP26, which would have taken place this week, as a chance to showcase British entrepreneurial talent in environmental innovation.
• Liberalise drone and genetic editing regulations to make it easier for farmers to take advantage of technology.
• Reforming the Bus Services Operator Grant so cleaner fuels such as hydrogen are not penalised.

Eamonn Ives, author of the report, said: “If Britain truly wants to ‘build back better’, it cannot ignore the vital role that environmental entrepreneurs will have to play. Only by developing new products and ways of doing things can the economy bounce back, in a way which doesn’t harm the planet.

“To promote markets in sustainability, the Government must start both properly rewarding innovators, while clamping down on pollution and other forms of environmental degradation. Doing so would incentivise entrepreneurial activity in green solutions, and give British entrepreneurs a head start in the global race to succeed in the growth sectors of tomorrow.”

Helen Booth, Chief Executive Officer of the Enterprise Trust, said: “This report demonstrates unequivocally the critical role British entrepreneurs play in reducing our impact on the environment every day. The Government should be unrelenting in trying to harness the ingenuity of the UK’s environmentally-minded entrepreneurial community. The reality is, that it is only through the development of newer and better technologies that society will be able to overcome these pressing problems."

Alex Fisher, CEO of Saturn Bioponics, said: “Environmental entrepreneurship is undeniably extremely challenging - working to deliver solutions that are commercially attractive whilst simultaneously environmentally beneficial is not for the faint-hearted! However, it is incredibly rewarding and projects such as Green Entrepreneurship that highlight its importance for both our economy and society are of great value.”