Treefera raises $12m for AI-platform bringing transparency to nature-based data

Treefera, the AI-enabled data management platform focused on enhancing transparency and accuracy in nature-based asset reporting – such as carbon credits and supply chain sustainability – announced a $12 million Series A funding round, led by AlbionVC.

This funding round arrived only seven months after the company secured a $2.2 million pre-seed.

The platform was co-founded by Jonathan Horn, a theoretical physicist and former Managing Director at J.P. Morgan, and Caroline Grey, a former Chief Customer Officer at UiPath. Treefera is transforming the commercial value of nature-based solutions by offering data solutions and insights to clients navigating the complex regulatory challenges of environmental and supply chain compliance.

Treefera combines satellite, drone, and ground truth data on a massive scale, augmenting this with advanced AI algorithms. The platform enables continuous monitoring, assurance, and risk assessment for its clients. It also provides critical insights and assurances concerning the provenance of commodities, deforestation risks, carbon credits, carbon removal, and supply chain sustainability.

Treefera sets itself apart from existing industry processes by delivering insights instantly. This is facilitated through a combination of deep learning models and innovative AI search techniques, establishing Treefera as the first platform to achieve this level of detail at scale.

The platform serves various clients, including project developers, biochar producers, registries, financial services involved in the carbon credit market, bioenergy and biofuel companies, and supply chain enterprises. It spans multiple jurisdictions and includes over 500 registered forest projects and harvest sites. Treefera consolidates a vast amount of environmental and forestry data, which is then integrated into client analytics via an API.

According to McKinsey, nature markets make up $9.8 trillion worth of goods and services. Jonathan Horn, CEO & Co-Founder of Treefera, comments: “Since our launch in September, the demand for instant, comprehensive insights across various nature-based data domains has exceeded our expectations. Treefera meets this demand by providing real-time transparency and accuracy, crucial for businesses navigating environmental challenges and supply chain complexities.”

Paul Lehair, Investment Director at AlbionVC comments: “We have been extremely impressed by the team’s vision and execution to date. Treefera has managed to build a market-leading product and data platform for nature-based assets in very little time, which is addressing huge transparency problems in the carbon credits space and supply chain, as well as in other verticals. The momentum has been very strong as the world and companies across sectors are wrestling with their impact on climate change. We are firm believers that the Treefera team, led by Jonathan and Caroline, have the capability to build a generational company that addresses humanity’s most significant challenge and helps companies on their transition to a net zero future.”

Treefera has forged partnerships with industry leaders, including Anew Climate, ACCIONA, and Maple Credits.

With this funding, Treefera aims to enhance its platform capabilities, expand its team throughout the world, and solidify its position as a pivotal player in the nature-based asset data landscape.

Josh Strauss, President, Environmental Products at Anew Climate, comments: “As Anew Climate drives transformational change across the carbon market with our recent launch of the Epoch Evaluation Platform, Treefera is an invaluable strategic technology partner helping us set a new standard for forest carbon project additionality and durability. Treefera’s machine learning and remote sensing tools, combined with Anew’s vast forest carbon data set, allow for previously unachievable levels of accuracy in the assessment of biomass change and harvesting activities across the North American forest landscape. Through this achievement, the Anew-Treefera collaboration provides unprecedented project impact confidence to credit buyers.”

Laurel Perry, Co-Founder at Maple Credits, comments: “The advantages and support provided by the Treefera platform are integral to our success, and we would not be where we are without it. Its innovative features and tools have brought immense value to our business. By providing access to validated and trustworthy information on the platform, we are able to reduce costs and save time, which is a game-changer. By bringing together different groups of people, from landowners to carbon credit buyers, Treefera creates a community united in the fight against climate change, and we are honoured to be a part of this collaborative effort.”

As climate change accelerates, Treefera’s mission is to catalyse positive change by offering innovative, data-driven Al-powered solutions that bridge the gap between good intentions and tangible impact.