Tips for Building a Successful Side Hustle

There's a noticeable trend towards people seeking greater flexibility in their careers. With the rising cost of living and widespread job losses, many individuals are turning to additional sources of income for financial stability.

This shift has led to a significant evolution in how people approach side hustles and their appetite for self-employed work. According to Fiverr’s annual Gen Z survey, over 18% of Gen Z now perceive freelancing or self-employment as a more stable option than a traditional full-time job, highlighting a clear departure from conventional employment norms. Here, Bukki Adedapo, Fiverr’s Head of UK, offers valuable insights and tips for those looking to embark on their side hustle journey.

Step 1: Decide on Your Side Hustle

Begin by carving out your niche. Reflect on your unique skills and areas of expertise. What sets you apart from the competition? Once you have a clear understanding of your strengths, conduct thorough research to determine which of your skills can translate into a profitable service. Look into market trends and recent data to identify areas of high demand. For instance, recent data has shown a significant demand for online business services in fields like AI, finance, and website development. If your skills align in these areas, you're in luck! However, even if your expertise lies in other areas such as voice acting, social media management, or graphic design, there's still plenty of opportunity to find a market that values your talents.

In addition to offering direct services, consider alternative ways to monetise your skills. Your side hustle can take many forms. This could involve providing consulting services, offering online courses or creating digital templates or guides. By diversifying your offerings, you can cater to different segments of your target audience and maximise your earning potential.

Ultimately, the key is to remain open-minded and adaptable as you explore different avenues for your side hustle. Keep experimenting, learning, and refining your approach based on feedback and market insights.

Step 2: Find the Right Platform and Community

In today's gig economy, selecting the right platform significantly influences the success of your side hustle. Aligning with a suitable platform and utilising its resources can enhance visibility, expand outreach, and maximise your business potential. Reaching a global and diverse clientele, efficiently managing projects, and streamlining operations are crucial considerations when choosing a platform. However, one often overlooked aspect is community.

Finding a community is essential for side hustle success, providing invaluable support, networking opportunities, and insights into market trends. By participating in a community, you can refine skills, stay updated, and navigate challenges effectively, fostering business growth.

These platforms offer more than just a marketplace for skills; they bring unique benefits. Whether you opt for dedicated websites, social media platforms, or specialised marketplaces like Fiverr, choose the one that aligns best with your goals and aspirations.

Step 3: Create a Strong Profile

Start your side hustle journey by establishing a solid online presence and crafting a compelling profile. Enhance your profile with links, eye-catching photos, and examples of past projects to showcase your expertise. Then, ensure that all your available services are listed and described clearly for your audience to understand.

Part of building an amazing profile is setting your rates. Conduct thorough research on industry standards to ensure your rates are competitive and reflect your true worth. Your side hustle should also be financially rewarding, by pairing your passion with quality work, you can strike the right balance between fulfilment and financial success.

Remember, a strong profile is essential for turning your side hustle dreams into a profitable reality. So, invest time and effort into creating a profile that highlights your skills and attracts potential clients.

Step 4: Build Trust

While building and scaling your side hustle, it's vital to go beyond just offering services and becoming a trusted partner for clients. This means being open to collaboration, understanding their needs, and coming up with creative solutions. If you continue to keep honing your skills and staying updated on what's happening in the industry, it will become clear in the feedback that you receive.

Demonstrate this to potential clients by taking advantage of the resources available on platforms like ratings and feedback tools. By actively seeking and incorporating client feedback, you will be able to show your commitment to delivering quality work. This dedication builds trust and loyalty and helps you stand out in a competitive market including over 2 million freelancers, paving the way for long-term success and growth in the freelance industry.


Building your side hustle requires a solid foundation and a commitment to delivering excellence. A side hustle is no easy feat, but it can offer you the autonomy and passion you may feel you’re missing from a full-time role or in general. So to garner success, it’s important to see yourself not just as a service provider but as a trusted partner to your clients, offering collaborative solutions to their needs.

Utilise the tips provided and the opportunities presented by the gig economy and leverage platforms like Fiverr to platform your skills and connect with a global audience. Remember, success doesn't happen overnight – it's a journey of constant learning, adaptation, and growth. So, take that first step today and embark on your side hustle journey.