Tech startup launches first glasses-free 3D video conferencing solution

Traditional 2D videoconferencing delivers an unrealistic 'face to face' experience which makes reading body language and facial expressions difficult.

3D videoconferencing solutions proposed to date have relied on a fabricated environment and been driven by 3D headsets or glasses, which many people find intrusive and can cause motion sickness. 

Holoxica’s solution uses off the shelf components such as a depth camera with Looking Glass light field 3D display technology to create motion video versions of holographic images, enabling people to feel like they are genuinely in the room with someone else when video conferencing with them and creating the depth of field typically associated with 3D without the need for headsets or artificial environments.


Director of Holoxica, Wendy Lamin commented: “During the global pandemic the business world has turned to videoconferencing to conduct meetings and conversations, but many people are currently suffering from 'Zoom fatigue'. This is not only caused by the sheer volume of meetings but also because it takes more effort to process someone’s non-verbal cues in 2D than 3D. Holoxica won an Innovate UK Grant to create a 3D teleconferencing solution that did not rely on headsets, but delivered a more natural, face-to-face experience.”

Holoxica’s 3D telepresence demonstration has been built at the Edinburgh offices of Codebase, the UK’s largest tech incubator, delivering real 3D telepresence over a local area network. The company is now commercialising the 3D teleconferencing system which is expected to start from under £1,000.

“Holoxica has created award-winning holographic 3D solutions for more than a decade from our base in Edinburgh,” commented Lamin. “Now we’ve applied the insight we gained from this work to deliver real time headset-free 3D videoconferencing for businesses of all sizes across the globe. We expect a commercial version to be available early in 2021.”

Startup Details

Startup Details



Holoxica is a HardTech company specialised in holographic 3D visualisation solutions which do not require glasses where images appear in mid-air. Its offers a range of technologies from holographic video displays to static holograms. Its holographic video displays are only available to select clients and partners where it put its holographic technology into their products. Its digital holograms are fully qualified commercial products aimed at medical imaging, scientific visualisation, and engineering design.

  • Headquarters Regions
    Edinburgh, Scotland, UK
  • Founded Date
    May 8, 2008
  • Founders
    Dr Javid Khan, Graham Dodgson
  • Operating Status
  • Number of Employees